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The Proposed Consent Agreement Concerning Misleading Ads
The claims challenged in the FTC's complaint against TBI relate to six of its products: the Hollywood 48-Hour Miracle Diet; the Enforma System, a dietary supplement for weight loss.
The FTC alleged that TBI made numerous false and unsubstantiated claims concerning the weight loss that consumers can achieve with the Hollywood Diet.
Under the terms of the proposed consent agreement announced today for public comment, TBI must possess competent and reliable scientific evidence to substantiate claims that:
consumers who use the Hollywood Diet, or any substantially similar product, can lose 10 pounds in 48 hours;
by using Enforma, or any substantially similar product, consumers can achieve substantial weight loss, or avoid weight gain, without a restricted calorie diet or exercise.
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